How we got here
From a two-person operation working out of a shared office space to a team that's shipped over sixty apps across Australia and beyond.
The beginning
Started in Canberra with one mission: build mobile apps that people actually want to use. Our first client was a local cafe owner who needed a loyalty app. It took off faster than anyone expected, and we realized we might be onto something.
Growing the team
Brought on three more developers and moved into our Weston office. By this point, we'd worked with retail businesses, healthcare providers, and even a couple of startups that went on to raise serious funding. Each project taught us something new about what works in mobile.
Expanding our reach
Worked with clients across Sydney, Melbourne, and Brisbane. We also started focusing more on industries we understood deeply: hospitality, education, and professional services. Turns out specializing a bit helps you get really good at solving specific problems.
What's next
We're focusing on longer-term partnerships now. Instead of just building apps and handing them off, we're sticking around to help businesses grow and adapt. Because honestly, the first version of an app is just the start.
The people behind the code
We're a small team, which means you'll actually talk to the people building your app. No account managers playing telephone. No offshore handoffs. Just direct conversations with folks who care about getting it right.
Callum Thorburn
Founding DirectorStarted coding iOS apps back when Objective-C was still the main language. These days, he's split between client strategy and making sure our projects don't go off the rails. Still writes code when projects need an extra pair of hands.
What drives us
Look, we're not trying to revolutionize anything. We just want to build apps that work well and help businesses grow. Simple as that.
But we've learned a few things along the way that shape how we approach every project.
Direct communication
You'll talk directly with the people building your app. We don't believe in layers of management that slow everything down and muddy the message.
Practical solutions
Sometimes the fancy new framework isn't what you need. We pick tools based on what actually solves your problem, not what's trending on developer forums.
Long-term thinking
We build apps that can grow with your business. That means clean code, good documentation, and architecture that won't fall apart when you need to add new features six months down the line.
