Cross-Platform vs Native: What Actually Matters
After building dozens of apps both ways, we've learned the decision isn't about tech specs. It's about your users, your timeline, and your budget reality.
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Why Users Abandon Apps in the First Week
We analysed retention data from 40+ projects. The patterns were clear, and none of them had to do with fancy features or flashy design.
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App Store Optimisation Without the Guesswork
Getting discovered in app stores isn't mysterious. It's methodical. Here's what we've seen work consistently for Australian businesses.
Read more →Mobile-First Isn't Just a Phrase Anymore
We've watched the shift happen over the past three years. Clients used to come to us wanting websites with mobile versions. Now it's reversed—they need mobile apps that happen to have web portals.
This changes everything about how we approach projects. Performance budgets are tighter. Battery drain matters. Offline functionality isn't optional. And honestly? It makes the work more interesting.
The Australian market moves fast. People here expect apps to work smoothly on trains with patchy coverage and in regional areas where connection drops. That's pushed us to build better infrastructure and think harder about edge cases.
Jens Bergström
Lead iOS DeveloperThe biggest change I've seen lately? Clients actually caring about app size. Three years ago, nobody asked. Now it's one of the first questions. Small businesses get that every megabyte costs them downloads.
Artem Kovalenko
Android SpecialistAndroid fragmentation used to be a nightmare. But Google's done solid work with their support libraries. We can now target devices back to 2019 without losing our minds over compatibility issues.
Recent Milestones
April 2025
New Development Framework Adopted
We've integrated Flutter into our primary toolkit. After six months of testing on side projects, the performance gains convinced us. Cross-platform development just got faster for our clients.
March 2025
Client Portal Launched
Project tracking used to happen over email chains. Not anymore. Our new portal lets clients see progress in real-time, review builds instantly, and leave feedback right where it matters.
February 2025
Security Audit Completed
We brought in external security specialists to review our development processes. Found a few things to improve, fixed them all. Clients deserve apps built with security baked in from day one.
January 2025
Accessibility Standards Updated
WCAG AAA compliance is now standard in every project we take on. Not because regulations demand it, but because everyone deserves apps they can actually use.
December 2024
Team Expansion
Added three developers to the team. More capacity means we can take on bigger projects without compromising the attention each client deserves. Quality doesn't scale without people.